Ecommerce

Ecommerce
Ecommerce in the Middle East: Covid Uptick
March 12, 2021

Many countries in the Middle East have immature digital infrastructures and inefficient logistics. But a few have relatively young and affluent populations that are…

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Kuru, a DTC Shoe Brand, Solves a Pain
November 29, 2020

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers — all are vying for a share of the consumer footwear market. Nonetheless, Sean…

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Managing Projects with Gantt Charts
November 25, 2020

Gantt charts have been around for more than 100 years, but these visual project management tools are still among the best ways to manage…

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Beardbrand’s Technology Stack: Platforms, Apps, Services
November 21, 2020

An ecommerce company is a collection of platforms, apps, and service providers. That’s certainly the case with Beardbrand, the company I launched in 2012.…

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Analyzing Unsubscribes Can Save an Email Marketing Program
November 17, 2020

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In…

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Ecommerce